Jun 24, 2007
The Hartford: Retirement Ad
Warning! Nerd Alert: I got my Fortune magazine today and I'm very excited because it's their annual retirement issue! There was an ad from Hartford Financial that really got my attention. I tried searching for it on the net but couldn't find a similar one anywhere, so I did the next best thing, I took a picture of it with my digital camera and included it for your viewing pleasure.
As soon as I read the ad's text "You're not preparing to retire.... You're preparing to live" I asked myself a couple of questions: Am I allowed to live now as well or is it only a post-retirement phenomenon? And why can't I be in that little plane now?
I get the ad's original message but if you look at it from a different perspective you can come up with a completely different conclusion. At least I did and that's why I cut out the add and sticky taped it prominently on my wall!